Custom Fertility Treatments
No Hidden Fees
Most Insurance Plans Accepted
Very Competitive Pricing
We didn't set out to make a futuristic lab; we aimed to bring the lab of the future now. It all starts with air quality. This is why we installed a revolutionary air filtration system, which removes pathogens and other contaminants from the air more effectively than any other system available.
The technology and performance of our LifeAire filtration system is radically different from all other air purification systems used to improve the laboratory and clinical environment.
Optimal Air Quality Ensures
High pregnancy rates
IVF incubators are the most important piece of equipment in the laboratory. In order to grow embryos in the lab, conditions must be absolutely perfect. Each patient has their own incubator which allows minimal interruption.
Plus, we've invested in high tech incubators to reduce the amount of time embryos are exposed to disruptions in temperature and pH levels. It takes only three minutes to reestablish optimal conditions in our IVF incubators vs nearly two hours in other centers!
Each patient has their own incubator
Maintains stability in temperature and pH
Ensures high pregnancy rates.
Intrauterine Insemination (IUI), In-vitro Fertilization (IVF), Egg Freezing & Much More.
An evaluation of your history and diagnostic testing to determine a plan of care.
Basic (IUI) and Advanced infertility treatments (IVF) are offered at NDFC.
PGD, CCS, Family Balancing are just some of the advanced techniques offered at NDFC.
Freezing your eggs, sperm, or embryos is not only possible but affordable with NDFC.
Hysteroscopy, Laparoscopy, Myomectomy, TESE, PESA, and MESA are available to our patients.
PCOS, Thyroid disorders, Abnormal vagina bleeding.
We strive to make your journey
We make fertility treatment affordable while maintaining high quality care.
All Ultrasounds & Bloods
All Ultrasounds & Bloods
1 Year Storage
IVF & PGS/CCS
All Ultrasounds & Bloods
Embryo Biopsy +
PGS Testing ++
1 Year Storage
All Ultrasounds & Bloods
WHAT'S NOT INCLUDED
- All Pretesting prior to Treatment (Includes Testing and OCP start visit)
- All Obstetrical visits after becoming pregnant
- ICSI ($600)
- Anesthesia for IVF procedures ($500)
- Long Term Storage of Embryos, Eggs, or Sperm ($600/$400/$300)
- PGD Testing (Paid directly to 3rd Party Company)
- All Medications
- + Embryo Biopsy includes up to 8 samples
- ++ PGS Testing includes up to 8 samples
Answers to some frequently asked questions.
At New Direction, we honestly strive with one goal in mind: to help you get pregnant. Anyone who has met Dr. Amols knows that he truly practices medicine with his heart and that ripples out through his organization.
"We're two for two with New Direction!
Before working with Dr. Amols and his team, we had gone through seven (SEVEN!) years of fertility struggles.
I was told by our last doctor that it was my fault for not getting pregnant because I was so stressed. When I met Dr. Amols, this was the first question I asked him, "Is it my fault I didn't get pregnant?" With a caring twinkle in his eye, he said that women get pregnant in war zones and this doctor had no right to make such an excuse. From day one, we've felt so supported and have been so impressed with the level of technology (that air quality and incubator tech, oh my!), customization of his protocols and his compassionate staff. He is a man on a mission to help people start families!
To everyone at New Direction, we are eternally grateful to you for facilitating the conception of our two miracle daughters."
From the very first consultation with Dr. Amols, I felt completely confident and secure that we had made the right decision. He walked us through every step of the process, and exuded an empathy and understanding of what WE were going through that I’ve never experienced before.
If it wasn't for Dr. Amols we wouldn't been able to have a family. besides being known as having high success rate Dr Amols is very personal and understanding. He is very compassionate and cares about his clinics. anyone who is looking for a ferlity Doctor, Dr. Amols is the only person I recommended. our twin boys were born 1/28/21 thanks to him and his staff!! From the very first consultation with Dr. Amols, I felt completely confident and secure that we had made the right decision. He walked us through every step of the process, and exuded an empathy and understanding of what WE were going through that I’ve never experienced before.
Every time we saw Dr. Amols he took the time to answer all of our questions and was interested to know how we felt about the treatment options and procedures he was bringing up. I think it is safe to say that my wife and I have never met a doctor we liked more. He is truly a great person...
Dr. Amols is extremely knowledgeable in the field and has the utmost concern for his patients. His kind, patient and attentive nature made me feel comfortable and helped ease my anxiety about my treatment. From the moment you step through the front door, the level of patient care at New Direction Fertility is nothing less than exceptional.
Mark Amols, MD
Dr. Amols is a family man. He has 4 kids (2 sets of twins). His family is the most important thing to him and is why he is devoted to helping others start their family. He and his wife also went through fertility issues having both struggles and success. His personal journey through fertility issues helps him have empathy for his patients.
Seth Derman, MD
Dr. Derman joins us at New Direction after practicing in Princeton, NJ. As the sole fertility specialist in his group, he had the opportunity to develop a close relationship with the couples in his care, guiding them compassionately though all aspects of fertility care, from start to finish. He now brings his passion for helping couples overcome infertility to our center. He and his wife are the proud parents of 2 grown children. He enjoys travel, photography and the outdoors in his spare time.
Mark Johnson, MD
Dr Johnson enjoys his role as a reproductive physician. For him, there is no greater professional joy than to assist his patients in the process of having healthy children. As a reproductive physician, his goal is to combine his personal experiences in infertility with over two decades of practicing reproductive medicine, and assist his patients with empathy, compassion, and the highest quality of care to fulfill their dreams of having a family.
Wael Salem, MD
Dr. Salem is deeply committed in helping his patients achieve their family building goals. He believes everyone has a unique journey and approaches fertility care as a shared decision-making process. He enjoys tennis, photography and the occasional binge watching of a good tv show with his wife and daughter.
Michelle Murphy, CNP
Michelle Murphy is a Nurse Practitioner who has joined New Direction. She has a passion for restorative reproductive health and a zeal for partnering with people in achieving the family they have always dreamed of. She and her husband have two rainbow littles of their own whom color their world with joy. Michelle enjoys food, art and traveling when not in the office.
Gigi Arora, CNP
Gigi Arora is a Certified Nurse Practitioner who is one of the newest members of New Direction Fertility Centers. Originally born and raised in Serbia, Gigi moved to the United States in the early 2000’s. She initially started her career working at one of the largest fertility centers as a IVF nurse coordinator in Chicago, IL. After moving to Phoenix, Gigi continues to bring her passion and drive for providing care for patients seeking to become parents.
- Susan Ramirez
- Valeria Erives
- Damien Vargas
- Tayler Williamson
- Alicia Morris
- Rachel Deschryver
- Megan White
- Taylor Emerich
- Alaina Powell
Nurse Practitioner (NP)
- Gordana Arora
- Michelle Murphy
- Elizabeth Brenner
Recovery Nurse (RN)
- Brooke Reger
- Celeste Gillespie
- Marla Catanach
- Madison Vertin
- Abigail Tovar
- Kylan Papa
- Jennifer Saenz Rascon
- Sierra Sutton
- Erika Quinonez Pena
- Dracy Sutter
- Brianna Hanna
- Stephanie Esterline
- Juanita Pineda (FET)
- Kathryn Dewald
- Janine Neely
- April Rodriguez
- Jacqueline Sfreddo
- Astrid Iturbe
- Allison Fuller
- Emily Taylor
- Amanda Steinmetz
- Elizabeth Leiber
- Alyssa Claflin
- Maria Rico
- Shelby Sebring
- Kara Guerrero
- Hannah Stuart
- Victoria DeVault
- Susan Moore
- April Jones
- Ana Fuentes
- Shelby Coffin
- Janilyn Ramsey
A podcast about fertility issues and questions from fertility patients. What makes this podcast different is we delve deeper than the superficial knowledge you get from the internet. We talk about the actual science and studies of many issues. But most of all we remember to celebrate taco's on Tuesday.
Everything is done here, including ...
1760 Pecos Road #532