The New
Direction
Experience
Fertility care done differently — affordable by mission, physician-led by design, and built around you.
We do not cut corners. We cut waste.
What Our Patients Say
Fertility care the way it should feel
Many patients feel overwhelmed by high costs, confusing pricing, limited access to their doctor, and treatment plans that feel more like a process than a personal plan.
New Direction was built differently. The New Direction Experience means physician-led care, advanced laboratory support, transparent pricing, and a team that considers your full emotional, medical, and financial journey.
Our goal is simple: help you build your family with excellent care that does not financially devastate you.
Advanced IVF laboratory
LifeAire air purification, modern incubators, individualized embryo culture environments.
Physician-led, start to finish
Your doctor stays actively involved throughout treatment — not just the initial consult.
Transparent, honest pricing
No surprises. We explain what costs what before treatment begins.
Evidence-based recommendations
We explain what's proven, what's optional, and what may not be worth the cost.
What makes the New Direction Experience different
Affordable Because It Is Right
We make fertility care more affordable because patients deserve access to excellent treatment without being financially overwhelmed. Affordability at New Direction means smarter systems, transparent pricing, thoughtful medication planning, and avoiding unnecessary add-ons whenever possible.
Your Doctor Stays Involved
At many clinics, patients meet their doctor once and then rarely see them again. At New Direction, physicians remain actively involved throughout treatment — performing procedures, overseeing decisions, and participating in IVF monitoring and ultrasound care.
Advanced IVF Laboratory Care
IVF success depends on the environment where embryos grow. Our labs feature LifeAire air purification, modern incubator technology, and individualized embryo culture environments. Whenever possible, each patient's embryos are maintained in their own dedicated incubator.
Cost-Conscious Treatment Planning
The real cost of fertility treatment includes medications, monitoring, testing, procedures, storage, and repeat treatment decisions. We think about your total cost — including thoughtful medication ordering, refill timing, and helping you understand where your money is going.
Evidence-Based, Not Sales-Based
Fertility patients are often offered expensive add-ons without a clear explanation of whether those treatments truly improve outcomes. At New Direction, we explain what is proven, what is optional, what is experimental, and what may not be worth the cost.
Personal Care, Not Factory IVF
Every patient has a different history, diagnosis, budget, timeline, and emotional journey. New Direction offers individualized fertility care, in-person consult options, transparent communication, and treatment plans built around you — not a one-size-fits-all protocol.
A lab built for embryos, not just efficiency
The IVF laboratory is one of the most important parts of fertility treatment. Embryos are highly sensitive to their environment — air quality, temperature, pH, culture conditions, and handling all matter.
The Equipment Behind the Results
Every piece of equipment in our IVF laboratory was chosen with one goal: giving your embryos the best possible environment to grow.
Astec EC10 Incubator
Ten individual micro-incubation chambers in a single unit. Whenever possible, each patient's embryos are cultured in their own dedicated bay — minimizing disruption and maintaining the most stable possible environment throughout embryo development.
LifeAire Aire~IVF System
The Aire~IVF system continuously purifies all air entering our laboratory, neutralizing up to 99.99% of airborne biological and chemical contaminants in a single pass. A published multi-center study of 5,319 IVF cycles showed an average 14.9 percentage point improvement in ongoing pregnancy rates following installation.
Aire~LifeLine Gas Filter
The Aire~LifeLine provides advanced in-line filtration of the gases that flow directly into our incubators — including oxygen, nitrogen, CO2, and tri-gas. This removes VOCs and contaminants at the source, ensuring the gases that surround your embryos are as pure as the air in the lab.
We think about the total cost, not just the clinic bill
Many clinics focus only on the package price. The real cost of fertility treatment includes much more. At New Direction, we consider your full financial experience:
Even small decisions affect your total cost. Medication ordering should not be automatic or wasteful. When clinically appropriate, we consider dosing needs, refill timing, and medication overfill so you are not unnecessarily pushed to purchase more than you may need.
The Doctors Behind the New Direction Experience
Our physicians remain actively involved throughout treatment — performing procedures, overseeing IVF care, and participating in monitoring. You will not feel passed from one department to another.
Mark Amols, MD
Mark Johnson, MD
Seth Derman, MD
Wael Salem, MD
Diane Woodford, MD
In-person consults are still available
Telemedicine is convenient, and for some patients it is the right choice. But fertility care is personal, and some conversations are better face-to-face. New Direction offers in-person consultations for patients who want to meet directly with a physician, ask questions, and feel heard.
The New Direction Promise
At New Direction Fertility Centers, we promise to:
Questions about the difference
Does affordable IVF mean lower-quality IVF?▾
No. At New Direction Fertility Centers, affordability comes from reducing waste, avoiding unnecessary costs, and creating efficient systems — not from lowering the quality of care. We invest in physician-led treatment, advanced laboratory technology, and evidence-based protocols.
Will I see my doctor during treatment?▾
Yes. Our physicians remain actively involved throughout the treatment process. They perform procedures, oversee treatment decisions, and are involved in IVF monitoring and ultrasound care.
Do you offer in-person consultations?▾
Yes. While telemedicine is available when appropriate, New Direction Fertility Centers offers in-person consultation options for patients who prefer to meet face-to-face with a physician.
What makes your IVF lab different?▾
Our IVF laboratories use advanced systems including LifeAire air purification, modern tri-gas incubator technology, and individualized embryo culture environments. Whenever possible, each patient has their own dedicated incubator, minimizing disruption and supporting optimal embryo development.
How do you help reduce medication costs?▾
Medication costs can be a major part of fertility treatment. When clinically appropriate, we consider dosing needs, refill timing, and medication overfill to help reduce unnecessary waste and avoid over-ordering.
Ready for fertility care done differently?
Whether you are just starting your fertility journey or looking for a second opinion, New Direction Fertility Centers offers physician-led, evidence-based care designed around you.