Arizona · Nevada · California monitoring
Call (480) 351-8222
Personalized fertility care · Built around your family
Exceptional fertility care. More room for what comes next.
Physician-led treatment, an advanced IVF laboratory, and transparent pricing—so your care can be both highly individualized and financially sustainable.
Our direction is personal
Quality first. Access by design.
We believe excellent fertility care should not force patients into a one-size-fits-all protocol—or make a second cycle financially impossible.
Individualized care
Your plan is built around your biology, response, and family-building goals.
Laboratory excellence
Embryology systems designed for consistency, safety, and close attention.
Financial clarity
Published pricing helps you plan for the whole journey, not just the first step.
Find your starting point
Explore care by where you are now
Fertility evaluation
Turn uncertainty into a useful plan.
We start with your history, goals, ovarian reserve, reproductive anatomy, and sperm health—then explain what the findings mean in plain language.
Plan an evaluationIVF and genetic testing
Advanced treatment, adjusted to you.
Your stimulation, laboratory plan, embryo strategy, and transfer timing are designed around your response and priorities.
Estimate treatment costsEgg, sperm, and embryo freezing
Create options for your future.
Get a realistic view of timing, expected yield, storage, and how today’s choices may support your future family.
Discuss preservationDonor and LGBTQ+ family building
Your family deserves a plan that fits.
We coordinate donor options, gestational carrier treatment, reciprocal IVF, and inclusive paths to parenthood with clarity and respect.
Tell us about your pathFertility services
Comprehensive care, one connected team
In vitro fertilization
Individualized stimulation, retrieval, embryology, and transfer planning.
Intrauterine insemination
A focused option when evaluation shows it is likely to be useful.
Egg freezing
Evidence-based counseling about timing, egg numbers, and future use.
Genetic testing
Clear guidance about carrier screening and embryo testing options.
Donor options
Coordinated treatment with donor eggs, donor sperm, or donated embryos.
Reproductive surgery
Thoughtful evaluation when anatomy may be affecting fertility or treatment.
The IVF laboratory
Where precision becomes possibility
Embryology is not a background service. It is a central part of your treatment, supported by controlled culture systems, careful witnessing, and a team accountable for every critical step.
- Modern benchtop incubation
- Detailed chain-of-custody procedures
- Close coordination between physicians and embryology
- Clear communication about embryo development
Affordability with purpose
Protect your ability to keep going.
Lower financial burden is not the treatment goal. Excellent care is. Thoughtful pricing can preserve more of your resources for medications, travel, additional cycles, or the life you are building beyond treatment.
Build a planning estimate →What transparency changes
Plan beyond a single number
Our calculator separates common package costs and optional services so you can ask better questions before treatment begins.
- See common inclusions
- Adjust medication assumptions
- Explore testing and storage
What comes next
A clear path forward
Tell us your story
Share your history, questions, and what matters most to you.
Build your roadmap
Your physician connects testing, treatment options, timing, and costs.
Move forward together
Your plan evolves with your response and the decisions you make along the way.
Your fertility physicians
Expertise with a human point of view
Our physicians bring deep reproductive medicine experience while keeping decisions personal, direct, and understandable.
Meet the complete physician team →
Gilbert · Scottsdale · Las Vegas
Mark Amols, MD
Double board-certified REI and OB/GYN
Individualized IVF, complex fertility care, and patient education
Gilbert
Seth Derman, MD
Double board-certified REI and OB/GYN
Comprehensive fertility care and reproductive surgery
Patient perspective
“We never felt like a number. Every question was answered, every step made sense, and we always knew why the plan was changing.”— New Direction patient
Care within reach
Locations built around the way treatment works
Arizona
Gilbert
Full-service clinic and IVF laboratory
Location details →Arizona
Scottsdale
Scottsdale-area fertility clinic
Location details →Arizona
Avondale
West Valley satellite clinic
Location details →Nevada
Las Vegas / Henderson
Las Vegas-area fertility clinic
Location details →California
San Diego / La Jolla
Outside monitoring partner location
Location details →Taco Bout Fertility Tuesday
Understand the decisions behind treatment
Explore practical conversations about IVF, embryo development, age, miscarriage, male fertility, and the questions patients are often afraid to ask.
Search the episode library →Featured episode
Pregnant at 50: What the Headlines Leave Out
The biology, donor-egg reality, pregnancy risks, and counseling behind a headline-grabbing age.
Listen or watch ↗Frequently asked
Questions worth answering early
Do I need IVF?
Not everyone does. Evaluation helps identify whether timed intercourse, IUI, surgery, IVF, preservation, or another path is most appropriate.
How quickly can I begin?
Timing depends on your evaluation, cycle, treatment plan, and location. The care team will map this out after consultation.
Can I see treatment costs before I commit?
Yes. Our calculator gives a planning estimate, and a financial counselor confirms current pricing, inclusions, and your expected responsibility.
Which location should I choose?
Choose based on proximity and the services your plan requires. Our team will clearly identify where monitoring and procedures should take place.