Expert guidance. Personal accountability.

Meet reproductive endocrinologists who pair deep clinical experience with direct communication and treatment shaped around the person in front of them.

Founder · Gilbert · Scottsdale · Las Vegas

Mark Amols, MD

Double board-certified REI and OB/GYN

Dr. Amols founded New Direction after experiencing infertility and IVF personally. His approach combines direct communication, individualized treatment, and a relentless focus on making advanced care more accessible.

Clinical focus: Individualized IVF, complex fertility care, and patient education

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The physician team

Different areas of expertise. One standard of care.

Gilbert

Seth Derman, MD

Double board-certified REI and OB/GYN

Dr. Derman brings decades of reproductive medicine experience and a relationship-focused style, guiding patients through evaluation, treatment, and the decisions in between.

Clinical focus: Comprehensive fertility care and reproductive surgery

Gilbert

Mark Johnson, MD

Board-certified REI, OB/GYN, and medical genetics

Dr. Johnson combines extensive reproductive medicine experience with formal training in medical genetics, helping patients understand treatment and genetic testing options clearly.

Clinical focus: Reproductive genetics and complex family-building decisions

Scottsdale

Wael Salem, MD

Double board-certified REI and OB/GYN

Dr. Salem approaches fertility treatment as a shared decision, combining evidence-based recommendations with close attention to each patient’s priorities and family-building goals.

Clinical focus: Shared decision-making, IVF, and evidence-based care

Las Vegas

Diane Woodford, MD

Double board-certified REI and OB/GYN

Dr. Woodford brings more than two decades of reproductive medicine experience and a deeply empathetic approach grounded in shared decision-making and inclusive patient care.

Clinical focus: Compassionate, inclusive fertility care

Start with your whole story

History, prior treatment, testing, and family-building goals all shape the recommendation.

Understand the reasoning

Your physician explains what is known, what remains uncertain, and why a step may help.

Adjust with intention

Treatment evolves with your response rather than following a rigid template.

Expert guidance. Personal accountability.

Mark Amols, MD

Different areas of expertise. One standard of care.

Seth Derman, MD

Mark Johnson, MD

Wael Salem, MD

Diane Woodford, MD

Start with your whole story

Understand the reasoning

Adjust with intention

Meet the physician behind your plan